It appears that the mother is a figure who has greater influence in the transference of discriminatory behaviour. According to Garaigordobil, “the degree of sexism in the mother is more linked to that of her sons or daughters in comparison to the influence of the father.”
The study was carried out using a sample of 1455 adolescents between 11 and 17 years of age along with their mothers and fathers (764 and 648). It highlights the strong influence that the mother has on her sons and daughters and also the influence that the father has on their sons. (Source)
Preference for Female Voices in electronic devices comes more from women than men.